Search Terms Understanding Google Ads Search Terms Details Search terms are marked as “private” if they’ve been searched by fewer than 50 unique users within a 90-day period, according to Google’s explanation Why we care An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies A new independent analysis of over $20 million in
Search Terms Understanding Google Ads Search Terms Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports She said, "the threshold increase was solely privacy-driven Google has added a new source column to the Google Ads search terms insights report for Performance Max The source column can show search themes, URLs, creative assets and more Google's Hidden Search Terms Cost Advertisers Millions Google maintains that it hides certain search terms to protect user privacy, not to obscure performance data But fresh analysis of USD$196m Google Trends' homepage auto-fills the search box with suggested terms that have been popular within the last 24 hours, like "PGA Championship" or "Bridgerton" Michelle Mark/Business Insider 2
Search Terms Understanding Google Ads Search Terms Google's Hidden Search Terms Cost Advertisers Millions Google maintains that it hides certain search terms to protect user privacy, not to obscure performance data But fresh analysis of USD$196m Google Trends' homepage auto-fills the search box with suggested terms that have been popular within the last 24 hours, like "PGA Championship" or "Bridgerton" Michelle Mark/Business Insider 2 Learn how Google Ads prioritizes keywords and select which ones to compete in each auction Discover the new query matching controls and how they can help you steer traffic Google Ads Liaison Ginny Marvin responded: “Search terms are only reported when they meet sufficient search volume across all Google searches… The threshold increase was solely privacy-driven”
Search Terms Understanding Google Ads Search Terms Learn how Google Ads prioritizes keywords and select which ones to compete in each auction Discover the new query matching controls and how they can help you steer traffic Google Ads Liaison Ginny Marvin responded: “Search terms are only reported when they meet sufficient search volume across all Google searches… The threshold increase was solely privacy-driven”
Comments are closed.